Practical guides for product teams on running discovery workshops, structured ideation, and making better product decisions.
The standard advice is "talk to people in your network" — useless if your target market lives outside your network. Here's what actually works to find 10 interview subjects from zero: cold outreach math, community immersion, paid panels, proxy experts, and trading access for value.
Pieter Levels runs twelve products solo. Base44 sold for $80M with zero employees. The story everywhere now is "build alone, use AI, win." Here's what nobody says out loud: ChatGPT is not your cofounder. It's just a more articulate mom.
ChatGPT called a turd-on-a-stick business "genius" and OpenAI rolled the update back within a week. AI sycophancy is the most important footnote anyone has added to The Mom Test since 2013 and the new mom is in your browser tab.
Juicero raised $120M for a $400 juice press you could squeeze by hand. CB Insights says "no market need" has killed 42% of startups for a decade. The problem isn't lazy founders. It's that they validate the solution, not the problem behind it.